Article 50 labelling applies since 2 August and the next deadline is 2 December. Five decisions that keep AI-generated marketing content compliant.
55% of shoppers say AI shapes their grocery choices, yet most categories have no brand that owns the AI answer. Make AI visibility a brand KPI.
EU food prices rose 38% since 2019 while volumes barely moved. Five revenue growth management decisions to win volume back without giving away margin.
AI dynamic pricing is spreading fast, and US states and the EU are drawing the line at personal data. Where the value is, and the rules to set now.
AI agents can now buy on shoppers' behalf. Brands need an owner and a policy for the range, prices and terms agents see, before platforms set them.
Consumer goods has decided AI matters. It has not decided who is accountable for making it pay — and the 2026 data says that single unresolved question is the industry’s largest value leak. The gap…
The gap is not a modelling error. It is a decision that arrived one cycle late. A demand plan is not a forecast. It is a chain of decisions — what to make, what to hold, what to promise a retailer on…
For centuries, education followed a simple contract: time equals mastery. Four years for a degree. Six months for a certification. Ninety days to onboard. AI is quietly voiding that contract. What…
Long-form thinking on commerce and technology from our consultants. Free, and you choose what you receive.
