
Consultant Article
Agents Can Now Buy. Have You Decided What to Sell Them?
AI agents can now buy on shoppers' behalf. Brands need an owner and a policy for the range, prices and terms agents see, before platforms set them.
Long-form thinking on commerce and technology from our consultants.

AI agents can now buy on shoppers' behalf. Brands need an owner and a policy for the range, prices and terms agents see, before platforms set them.

Consumer goods has decided AI matters. It has not decided who is accountable for making it pay — and the 2026 data says that single unresolved question is the industry’s largest value leak. The gap…

For centuries, education followed a simple contract: time equals mastery. Four years for a degree. Six months for a certification. Ninety days to onboard. AI is quietly voiding that contract. What…
Long-form thinking on commerce and technology from our consultants. Free, and you choose what you receive.